FIORUCCI
With Fiorucci’s distribution picking up speed in America, a refreshed look was needed to aid in variety differentiation and enhance visual appeal. Appetizing food shots, an updated logo, and a new antipasti ribbon are united on artisanal butcher paper pattern to tell Fiorucci's rich brand story. Graphic cues to differentiate each range deliver a unique, but cohesive look as expansive, variety-specific banners provide unmistakable clarity among the recipes. As an expression of confidence in quality, spacious transparent windows proudly reveal the cured flavors inside while tastefully-formatted nutritional callouts easily inform the consumer. A truly modern design for an Old-World family tradition.
Additional Team Players:
Creative Director: Brady Bone
Account Director: Nanda Prashad
Agency: Team Creatif USA
Client: Campo Frio
Original Packaging Below:
• Navigational structure to be improved
• Needs stronger BVS to marry the two distinct ranges
• Good presence of window to see product
• Stronger taste-appeal desired
